"The good people at Reddit recently noticed something peculiar and engaged in a spirited debate about it. The topic? A bete noir for many an e-book reader: E-books priced more than their print edition.
How could this possibly be? Paper costs more than electrons, so surely e-books should be cheaper, right?
Believe it or not, this isn't a glitch. And it's not happening because publishers are asleep at the wheel either.
Come down the rabbit hole with me into the wholesale/agency tunnel, and I'll tell you why this is happening.
But the biggest problem, as that Reddit discussion illustrates, is that it creates a great deal of consumer confusion and angst. It doesn't make any intuitive sense for e-books to cost more than paper. By keeping e-book prices high, it opens up a huge opportunity for the 99-cent Kindle bestsellers to exploit. Also: As the music industry found out, annoy digital consumers at your peril.
And it just took almost a thousand words to explain why it's happening.
What how much I whine about Kindle/eBook pricing, I had to highlight this...