[Stuff you just can't make up] Greymail Inboxer, the new augmented reality gaming experience from Hotmail

WMPowerUser - Microsoft Hotmail Team Releases Augmented Reality Game For Windows Phone Devices

"Microsoft Hotmail team has released a augmented reality gaming experience for Windows Phone devices. Virtual emails are falling from the sky in the physical space all around you. Catch and sort as many emails as you can to play this unique and immersive game. Hotmail team has released this new game to celebrate their graymail protection in their service. Graymail is the legitimate but mainly unwanted email that clogs your inbox – newsletters, social updates, special offers.

..."

Mobility Digest - Hotmail releases augmented realty WP and iOS game–Greymail Inboxer

"Smart advertising from Hotmail. They’ve released a new free game for Windows phone and iPhone that’s an augmented reality game. This is part of a marketing scheme to remind you of an ongoing campaign about how good Hotmail is at removing greymail (you know, those newsletters and promotions that fill your inbox).  ..."

Windows Phone - Greymail Inboxer

The new augmented reality gaming experience from Hotmail. Virtual emails are falling from the sky in the physical space all around you. Catch and sort as many emails as you can to play this unique and immersive game.

To mark the launch of Hotmail’s great new features to tackle graymail, Graymail Inboxer turns keeping your inbox clear into a game. Graymail is the legitimate but mainly unwanted email that clogs your inbox - newsletters, social updates, special offers. Hotmail’s new tools help you keep your inbox clear - in our game and in reality!

AUGMENTED REALITY
Play in the real world with ‘virtual’ emails falling from the sky

SKILL GAME
Use quick reactions and spatial awareness to score points by catching and sorting the virtual emails

COLLECT BONUSES
Higher Limit: This bonus will increase your unsorted limit to give you a little more breathing space

Sweep: Sweeps your unsorted graymail into sorted pile

Schedule cleanup: Reduces the amount of graymail falling from the sky for a limited time

Flag: Moves your unsorted important email to your sorted pile

Golden email: Look out for this and grab it to score a huge bonus

SCORE LEADERBOARD
Share your score and see how you compare to other players

BADGES
Progress from a Featherweight Inboxer all the way up to Heavyweight, gaining badges at every step

GAME OVER
If you let too many emails hit the ground, your inbox will stack up and it’s game over

Do you have what it takes to conquer graymail with Hotmail?

I'm not really sure how this is augmented reality and there's just so many snarky comments to be made, yet with all that I still think this gamketing (game marketing) effort kind of cool...