IE7 Radio Spot in Los Angeles

Driving to work today, on a AM news station, I heard a 30 60 second radio spot for IE7...

I thought it interesting that that level of investment was made for a free product. And the date, so close to the Firefox 2 release. Coincidence? (Could be, since IE7 shipped late last week.)

When was the last time we heard a paid radio spot for an Internet browser? Brings back memories of the .boom era...

Update 10/24/2006 @ 7:09am (PDT):

IEBlog - IE7 Hits the Street

"...We have the first IE radio spot that I can remember us doing..."

This is a WMA of the spot I heard this morning...