Friday, October 24, 2008

New .Net Logo Day – Catch the wave…

Chris Koenig - New .NET Logos announced today!

“.NET is getting a logo facelift!

NET_h_rgb_2

NET_v_rgb_2

Why change?  The original .NET logo was designed just before Forum 2000. It was designed to be attached to other Microsoft brands as a suffix. The result was a logo that did not stand well on its own and lacked impact.

We needed a logo that was in sync with the key values that we want .NET to stand for: consistency, robustness and great user experiences. We also wanted a logo that conformed to the design principles that are driving Microsoft’s brand identity evolution and is reflected in newer brands such as Silverlight, Surface and more.  Finally, we needed a logo that is more strongly aligned with the portfolio of brands that .NET is most strongly aligned with: Silverlight, Visual Studio and our server products.

Kind of interesting, and pretty exciting!  Expect to see the new logo used a LOT at PDC, and in our future web sites, mails and presentations.”

A logo I’ll be seeing a bunch of next week… :)

1 comment:

Anonymous said...

Greg, My first time on your blog. Really nice work. The new .net logo looks nice. Much better than the old one. Definitely looking to seeing this more in the future.