Building big bucks with big data... "Big Data, Analytics, and the Future of Marketing & Sales" Free eBook (With audio & video)

McKinsey - Chief Marketing & Sales Officer Forum - eBook: Big Data, Analytics, and the Future of Marketing & Sales

The goldmine of data available today represents a turning point for marketing and sales leaders

Table of Contents

Introduction

• Putting big data and advanced analytics to work (& Article)

Business Opportunities

• Use Big Data to find new micromarkets (Article)
• Value of big data and advanced analytics (Video)
• Big data, better decisions (Presentation)
• Marketing’s $200 billion opportunity (Video)
• Smart analytics: How marketing drives short-term and long-term growth (Article)
• Know your customers wherever they are (Article)

Insights and action

• Five steps to squeeze more ROI from your marketing (Article)
• Case: advanced analytics disproves common wisdom (Video)
• Getting to “the price is right” (Article)
• Gilt Groupe: Using Big Data, mobile, and social media to reinvent shopping (Interview)
• Under the retail microscope: Seeing your customers for the first time (Article)
• The sales science behind Big Data (Video)
• Name your price: The power of Big Data and analytics (Article)
• Data: The real promise of social/local/mobile (Video)
• Getting beyond the buzz: Is your social media working? (Article)
• Big Data & advanced analytics: Success stories from the front lines (Article)

How to get organized and get started

• Get started with Big Data: Tie strategy to performance (Article)
• What you need to make Big Data work: The pencil (Article)
• Need for speed: Algorithmic marketing and customer data overload (Article)
• Simplify Big Data – or it’ll be useless for sales (Article)
• The challenges of harnessing big data to better understand customers (Video)
• Contributors
• Connect with us

Not a dev thing, but still, big data is big, right?