Monday, July 29, 2013

Building big bucks with big data... "Big Data, Analytics, and the Future of Marketing & Sales" Free eBook (With audio & video)

McKinsey - Chief Marketing & Sales Officer Forum - eBook: Big Data, Analytics, and the Future of Marketing & Sales


The goldmine of data available today represents a turning point for marketing and sales leaders

Table of Contents


  • Putting big data and advanced analytics to work (& Article)

Business Opportunities

  • Use Big Data to find new micromarkets (Article)
  • Value of big data and advanced analytics (Video)
  • Big data, better decisions (Presentation)
  • Marketing’s $200 billion opportunity (Video)
  • Smart analytics: How marketing drives short-term and long-term growth (Article)
  • Know your customers wherever they are (Article)

Insights and action

  • Five steps to squeeze more ROI from your marketing (Article)
  • Case: advanced analytics disproves common wisdom (Video)
  • Getting to “the price is right” (Article)
  • Gilt Groupe: Using Big Data, mobile, and social media to reinvent shopping (Interview)
  • Under the retail microscope: Seeing your customers for the first time (Article)
  • The sales science behind Big Data (Video)
  • Name your price: The power of Big Data and analytics (Article)
  • Data: The real promise of social/local/mobile (Video)
  • Getting beyond the buzz: Is your social media working? (Article)
  • Big Data & advanced analytics: Success stories from the front lines (Article)

How to get organized and get started

  • Get started with Big Data: Tie strategy to performance (Article)
  • What you need to make Big Data work: The pencil (Article)
  • Need for speed: Algorithmic marketing and customer data overload (Article)
  • Simplify Big Data – or it’ll be useless for sales (Article)
  • The challenges of harnessing big data to better understand customers (Video)
  • Contributors
  • Connect with us

Not a dev thing, but still, big data is big, right?

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