Saturday, August 14, 2004

When Microsoft Buys into a technology, they REALLY buy in...

Have you noticed that when MS buys into something, they seem to jump in with all three feet?

Recently MS has jumped onto the blog and RSS game. There's hardly a group in MS that doesn't yet blog or have a RSS feed or two. I have to give them a standing ovation for this effort. I've grown to hate emailed newsletters, mailing lists, etc. RSS is a great way to let people pull the new they want, when they want it. Of course there are issues with it, but overall it's something that has become crucial to my infospace.

Back to MS. Today I saw that MS Research is providing RSS feeds. This is the group doing tons of cool long term things that could be the next "thing." Some of it is way out there, but some looks pretty darn cool.

Subscribed.

I hope MS keeps up with the blog/RSS push and avoids becoming part of the stat of blogs that go inactive after less than a year.

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