Say goodbye to Azure (The name only... all the services live on). Removing "Azure" from Windows Azure Service names usage records

Everything Microsoft - Microsoft Renames Azure Services

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Yesterday evening Microsoft started to email Azure customers about another upcoming name change.

Dear Customer,

In the coming weeks, we will update the Windows Azure Service names that appear in the usage records you download. These are only name changes – your prices for Windows Azure are not impacted. The table below summarizes the changes:

It basically states that Microsoft will drop the Azure name from the product line, again simplifying the product line in the progress. For the majority of Azure products, you simply remove Windows Azure from the name to end up with the new name, and the same is true for AppFabric product names.

..."

Now I've not received this email myself, so I can't say for sure if this is the "death" of the Azure brand name or only just a a simplification of the downloaded usage records. Truthfully I wouldn't be surprised if this wasn't the first sign that the Azure brand name was being killed (well I would be, but given all the recent stuff going on, then again I wouldn't...)

(via Alvin Ashcraft's Morning Dew - Dew Drop – May 8, 2012 (#1,322))